There are a lot of factors that go into creating a site that will work for your small business AND meet the demands of today’s seasoned site visitors. You want a design that is attractive, easy to read, and impressive. You want content that is of high quality, informative, and just what your visitor is looking for. And you want to support all of that with a structure that works well and helps people find what they’re looking for. Let’s take a big-picture look at each area, and see how you can create a truly effective small business website (or improve an existing site). Focus on your goals A website can’t be all things to all people. The first major error many people make when they set out to establish a web presence is to not have a broader perspective. They say they’re trying to establish a “web presence,” which basically means that they’re creating a site to have a site. So the first question to ask is pretty simple: why do you need a website? Creating a site that meets visitor demands means finding the right balance of your online presence.